Hospitality & F&B Management – Suggestive Selling Skills

Suggestive selling as commonly known in retail industry is selling a specific item or add-on item to what guest has bought. However, in hospitality suggestive selling refers to selling an item that guests may need but are unsure of. 

Quite a few times, when guests enter into the restaurant (new or old), they have some idea in mind what they want to eat. However often guests are open to suggestions and ask servers speciality food or items. Many time guests are not really sure of what to order due to various choices available on the menu.

Suggestive selling about

1. understanding customer needs.

2. acting as a consultant and helping them in choosing the right products

3. building a rapport and long term and trusted relationship with them.

if done right, this technique can help business gain loyal customers and improve sustainability in business.

Take this short course, taught by leading F&B experts, to understand how you can apply suggestive selling skills in the hospitality industry.

The unique feature of this course is the role-play assignment which you have to complete after the course and we will give you individual personalized feedback, which will help you master the skills.