4.55 out of 5
4.55
11 reviews on Udemy

Hospitality Marketing & Pricing Secrets to Profit in 2021

Increase Profit on Vacation Rentals, Holiday Lets, & Small Hotels with Pricing & Hospitality Marketing Tips from Boostly
Instructor:
Mark Simpson
141 students enrolled
English [Auto]
Understand the basics of Revenue Management in the Hospitality Industry & why it's important
Identify the most important numbers in your own business data (KPIs - Key Performance Indicators)
Follow which factors actually control how you should be pricing your property
Complete an accurate competitive analysis / competitor set for your property
Grasp the importance of future bookings or "BOB" (business on the books)
Calculate how much it costs to get one "head on a bed"
Finally see just why direct bookings are essential to increasing your PROFIT (even if your OTA only charges 15%)
Recognize hospitality marketing opportunities within your own business data & use them to your advantage
Understand what it means to walk in the shoes of your guest, especially during a fragile market like 2021
Pivot your business if needed & use your business data to guide you during times of crisis or low demand, like 2021

When it comes to pricing, 95% of all hosts get this wrong. In 2021, you can’t afford to make this mistake.

Now more than ever, it’s essential to learn the hospitality marketing and pricing secrets you could be missing to turn a profit, and get future business on the books for your vacation rental, holiday let, bed and breakfast, or small hotel.

In this course, you’ll have the opportunity to listen in on 5 private video lectures that have previously only been available to our membership community at Boostly Academy. Because founder, Mark Simpson, feels so strongly about encouraging direct bookings for short stay accommodation owners and small hotels all over the world, these lectures with helpful tips on pricing strategies are being shared with you to help your business thrive, even in 2021.

In this 5 part course you will learn how to: 

  • Understand what Revenue Management is, and why it’s important

  • Follow what outside factors actually control your pricing

  • Identify the most important numbers in your business data (KPIs – Key Performance Indicators)

  • Spot trends in seasonality in your business data when looking at occupancy and revenue year over year

  • Recognize hospitality marketing opportunities in your data so you can use them to your advantage

  • Complete an accurate competitive analysis / competitor set for your property

  • Grasp the importance of future bookings or “BOB” (business on the books)

  • Walk in the shoes of your guest, especially in the fragile market of 2021

  • Calculate how much it costs you to get one “head on a bed”

  • FINALLY see just why direct bookings are essential to increasing your profit (even if your OTA only charges 15%!)

  • Look at recovery trends from the last global recession to understand how this crisis may impact your own financial recovery

  • Pivot your business if needed, especially if you’re typically dependent on international travel

  • Focus on a volume or “occupancy strategy” to get more “heads on beds”

  • Use your business data to guide you during times of low demand

  • Clearly communicate improvements you have made (such as added cleaning, touch-free entry, etc.) to reassure potential guests

REVIEWS

5*s If you own a hospitality business you owe it to yourself to get clued up with help from the best in the business. Mark & his team know their stuff and genuinely want to help you succeed. [K. Cole, Posted 6/10/20 on Trustpilot]

5*s Mark is an ace teacher of all tips and tricks to market your business. Highly recommended! [Liam Carolan, Posted 6/10/20 on Trustpilot]

5*s Implemented 1 tactic straight away and got nearly 200% ROI – Mark gives a lot of advice freely, with love and purpose. Part time legend.

[Mr. Hodson, Posted 6/11/20 on Trustpilot]

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Includes

4 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Hospitality Marketing & Pricing Secrets to Profit in 2021