Hospitality Marketing Website Traffic & SEO SECRETs for 2021
DIRECT BOOKINGs on your hospitality marketing website will INCREASE your PROFIT.
In order to get direct bookings, you need LOTS of website traffic.
But how do you get the right website traffic?
SUCCESSFUL short stay accommodation, small hotel, vacation rental, bed and breakfast, and holiday let owners are using SEO & content marketing.
Not sure what search engine optimization & content marketing have to do with your hospitality property?
We’ll show you.
In this course, you’ll learn SEO & SERP basics from Mark Simpson including:
Why SEO (search engine optimization) & SERP (search engine results page) matter to hospitality accommodation owners
The difference between Short Tail Keywords & Long Tail Keywords
Which FREE keyword research tools you can use to discover keywords for your own hospitality marketing website
*Tools shown in this training: Keyword Planner, Google Search Console, Answer the Public, Keywords Everywhere & Ubersuggest*
After you’ve gotten the hang of SEO, we’ll dig a bit deeper to explore how you can apply what you’ve learned to your own property website via content marketing to bring your site appear at the top of search engine results page.
You’ll hear from Boostly expert, Alan Egan, about the importance of keeping your website “fresh” so Google will show your links in search results. Alan will also share how embedding the right keywords for SEO in your content writing can attract potential guests to your property’s website.
Once you’ve got them on your website – your mission is to turn LOOKERs into BOOKERs.
Expand your skill set even further with Boostly expert, Phil Tester, as he shows you there is MUCH more to your Google My Business listing than your business name, address and phone number.
As a bed and breakfast owner with extensive knowledge about website development, Phil knows exactly how to “keep Google happy,” and shows in his on screen tutorial how you can do the same.
You’ll learn how to :
Create a short link to send to past guests to collect Google reviews
GEO tag photos of your property so they are connected to your business listing
Make your site eligible to provide “rich results” or “snippets” for Google search results
Take the time to implement what you learn about SEO & content marketing.
In no time, Google will start sending your hospitality property MORE website traffic so you can BOOST your DIRECT BOOKINGs and skip paying commissions to the OTAs like Booking .com, Airbnb and Expedia!
SEO Customer Reviews
Learnt loads, naming photos, alt text, blogging and good quality content, make your web site sticky, long-tail keywords and how to research keywords, gaining authority and google trusting your website. I am going to go over the videos again to recap Loved the course, need time to digest and implement it all and would then love a follow-up course!
What did I learn?
That I need to name my photos and that Alt text is the most important. That I need to keep adding and updating my site to keep google on its toes. I know both are very basic but I am starting from scratch. It was a very good course from me so glad I did it. Thank you for keeping it simple so I could understand!