Every year, a leisure property has to face a complicated task: reaching out to the largest number of guests possible, exposing itself on all the biggest platforms in order to increase its profits. In the past, this was largely possible through word of mouth: however, the rise of the Internet has forced hoteliers and sales managers to look at new tools and channels to appeal to guests. In today’s landscape, this is only possible with strategic planning and up to date tools, mainly online but also offline. This process of deep research and strategic thinking is called distribution.
Attending this course, you will learn how the commercial distribution of a leisure property works and you will get to know the main tools, the different strategies and the partnerships that are necessary in order to have a fully distributed property.
After attending and going through all the modules, you will have a full understanding of how to correctly promote your property both online and offline, reaching a wider pool of guests and increasing your profits for the upcoming year.
This course is strongly recommended to experienced hospitality professionals, property owners but also students willing to challenge themselves in the hospitality industry.